Customers react to IHOP's temporary change name change
BEAVERCREEK, Ohio (WKEF/WRGT) - IHOP finally announced IHOb stands for International House of Burgers, but it’s not a permanent name change: it’s a marketing campaign.
“We’re pushing some really good ultimate steak burgers for the next quarter, so it’s burgers, burgers, burgers,” said Ambrose Paris, an IHOP manager in Huber Heights.
Last week, the restaurant chain created a firestorm on social media with one tweet:
“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb”
They didn’t elaborate as to what the “b” stands for, leaving many people guessing everything from “breakfast” to “bacon.”
On Monday, IHOP announced the name change was just a promotion for its new line of burgers, and it’s temporary. They’ve been selling burgers since they first opened in 1958, but they’re known mostly as a place to get breakfast and brunch. This is their way of rebranding to lure in diners for lunch and dinner.